Development of Systematic Business Model Innovation Software Prototype for Teaching Assistance and Cases Accumulation

Authors

  • Youn- Jan Lin Institute of Management, Minghsin University of Science and Technology
  • Tung-Yueh Pai

DOI:

https://doi.org/10.6977/IJoSI.201610_4(2).0002

Abstract

The book "Business Model Generation" provides a tool to help people quickly see the key points of establishment (innovation) plans, which can be updated easily and continuously, thus, responding to rapid global changes. This new tool is the "Business Model Canvas", which divides a business establishment system into nine key blocks (factors); customer segments, value propositions, channel, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure, and this elaborate visual design enables the reader to see their relationships on sight. The reader can obtain the revenue source from the customer segments, value propositions, customer relationships, and channel strategies, and then, the key resources, key production activities, and key partnerships can be confirmed, allowing the reader to understand the cost structure. The profit model is obtained by subtracting the cost from the revenue. However, this book is not software, it cannot make the content into files for saving and transfer. This study composes a program, where the required data are entered step by step, displayed on a Business Model Canvas on the computer screen, and nine key blocks can be listed. When the input content in the nine key blocks omits choosing/filling data, the system reminds the user, and every item must be completed to complete the entire Business Model Canvas. This software can be used by teachers for teaching, and features convenient file save and transfer.

Keywords: systematic; business model innovation; nine factors; teaching material; software

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Published

2016-09-29