The Plastic Bottle Design of Drink for Teenagers
For these years, the drink become popular than before. For the kinds of drink are multiple, the drink market is also competitive. The drink itself and the package is also multiple. Beside, the package are also cared by the customers. As we know the teenagers have a drink every day. For this reason above, both the drink and the package effect the teenagers’ choice of their purchasing motivation. Above all, the drink package attracts the customers’ eyesight best. In this paper, we try to have a discussion upon it, the drink package. This paper aims at discussing the influence of form image toward drink package for teenagers. We hope this paper could offer a suggestion for the drink business and package designers in the future. The research methods include information discussion, phrase discussion, questionnaire and statistic analysis and suggestions. In this paper, we collect a hundred phrases toward plastic bottles’ form and finally we pick up 30 terms to discuss the suitable terms of form for the teenagers. By the questionnaire, we find the phrase choice of drink package for teenagers are shown as following, creative, new fashion, delicate, unique and vivid, then the terms of rough, ugly, rugged and dull are not popular. Therefore, in this paper, we try to find the result of questionnaire and phrase analysis of form image toward drink package for teenagers show the trends, simple and delicate of fluid. By the way, we apply these results and make them to be the design reference toward plastic bottles. Besides, we hope to apply some suitable designs to the form of drink package and also accompany with the customers’ favorite drinks. For this reason above, we do believe the customers’ desire will grow up and also help the drink business have a positive improvement.
- Ciou, B. S. (2011). A study on Painted Faces form and sensory imagery of Household Generals (Master’s thesis). Nanhua University , Taiwan. (In Chinese)
- Huang, J. H. & Lien, T. J. trans. (2009). The Adolescent: Development, Relationships, and Culture (Original by Rice, F. P. & Dolgin, K. G., 2004). Taipei: PRO - ED PUBLISHING COMPANY . (In Chinese)
- Kobayashi, S. (1991). Forms construct Psychology . Tai- pei: Yi Fong Tang publisher. (In Chinese)
- Liao, C. C. trans. (1998). Packaging Design: Night and the Earth (Original by カネコシュウヤ). Hong Kong: BOYUAN INT'L BOOK PRESS CO., LIM- ITED . (In Chinese)
- Lin, S. X. (1994). The Research of Consumer Behavior for Tea Beverage (Master’s thesis). Tamkang Universit y, Taiwan.
- Taiwan Beverage I ndustries Association (2013a ). Bever- age packaging as a part of marketing. Newsletter No. 102-01. (In Chinese)
- Taiwan Beverage I ndustries Association (2013b ). Devel- opment of new beverage produc ts in Taiwan. News- letter No. 102 -07. (In Chinese)
- Taiwan Beverage I ndustries Association (2013c ). The re- cycling of plastic bottles. Newsletter No. 10 1-12. (In Chinese)
- Tsai, L. L. (2000). How p roduct attributes and d rinking timing of sports drinks influence consumers' behav- iors. Journal of Meiho University, 18 (2000/08), 103 - 117. (In Chinese)
- Tu, J. C. (2004). Life Style Design. Taipei: Asia Pacific Publishing and Distribution Association . (In Chinese)
- Yang, Z. S. (2007). A Study on the Formative Ceramics’ Element Characteristics in Taiwan (Master’s thesis). Nanhua University , Taiwan. (In Chinese)
- Youth Development Administration (2005). Youth Policy White Paper (Guidelines) . Ministry of Education, R.O.C. (In Chinese)
