This study first explores the factors that influence the pricing of e-books and physical books, and then book pricing strategies formulated with a TRIZ approach to business management. In this study, the conflict points of book pricing are spotted first, namely exchange rate fluctuation, market share, update speed, penetration price, preferential activity, and differential price. The corresponding positive and negative effects for the six conflict points are identified respectively. Next, the corresponding parameters for the positive and negative effects are used to identify each parameter’s corresponding TRIZ-based principle of invention respectively. The principles of invention are then used to formulate book pricing strategies. Finally, the book pricing strategies are recommended to the publishing industry as a reference for new book pricing.