AccScience Publishing / IJOSI / Volume 7 / Issue 7 / DOI: 10.6977/IJoSI.202309_7(7).0002
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Unraveling the structure and trends of TRIZ approach in business and management: Bibliometric synthesis and future researchdirections

Irna Ishrat1* ,  Mohammad Hasan1 ,  Fateh Mohd Khan1 ,  Mohammad Yousuf Javed1
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1 Department of Business Administration, Aligarh Muslim University, India
IJOSI 2023 , 7(7), 12–46; https://doi.org/10.6977/IJoSI.202309_7(7).0002
Submitted: 28 December 2022 | Revised: 2 September 2023 | Accepted: 30 August 2023 | Published: 25 September 2023
© 2023 by the Author(s). Licensee AccScience Publishing, USA. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution -Noncommercial 4.0 International License (CC BY-NC 4.0) ( https://creativecommons.org/licenses/by-nc/4.0/ )
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Abstract

The present study aims to bridge the gap and offer guidance for individuals without technical training to com-prehend and utilize the Theory of Inventive Problem Solving (TRIZ) in the realm of business and management. It provides a comprehensive overview ofTRIZ methodology, its evolution, and how it has been adapted to address managerial issues. Additionally, the paper explores the prospects of TRIZ in business and management problem-solv-ing domains. This review will facilitate the distinction between technical and non-technical creative TRIZ applications, empowering policymakers to make informed decisions. Bibliometric analysis methodologies are incorporated in the study using 253 publications obtained from the Scopus bibliometric search following a keywordprotocol. Biblio-metrix-R and VOSviewer software havebeen used for the intellectual analysis of top contributors, co-authorship,and citation analysis. A bibliometric review followed a detailed literature review, including other relevant articles, which further provided the theoretical background, focus areas, research gaps,and future research directions. Few TRIZ studies on non-technical core business problems focus more on the technical context. Company-based research on how different companies have used TRIZ and the type of strategy making the TRIZ methodology is also unclear. Previous researchers have studied management areas such as brand management, marketing segmentation, human resource retention, and product portfolio through the lens of TRIZ. However, financial aspects such as portfolio man-agement, risk management, and strategic areas such as pricing policies have not received attention.The originality of this paper lies in the fact that it is the first bibliometric review of TRIZ literature in the field of business management, as well as the first attempt to review TRIZ to solve and manage non-technical problems. The paper highlights theneed for more research on core business problems, financial aspects such as portfolio and risk management, and strategic areas such as pricing policies.

Keywords
TRIZ
bibliometric
business and management
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International Journal of Systematic Innovation, Electronic ISSN: 2077-8767 Print ISSN: 2077-7973, Published by AccScience Publishing
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