A Case Study of Using TRIZ for Business and Management to Facilitate Innovation and Improvement of the Convenience Stores, An Example of Seven-Eleven Convenience Stores in Hsinchu County
DOI:
https://doi.org/10.6977/IJoSI.201803_5(1).0004Abstract
Convenience stores have rendered all-inclusive service in our daily life. As the number of convenience stores gained ten thousand in 2014, the management of service quality has become an important issue. This study used questionnaires to identify the service quality needed to be improved in 7-ELEVEn convenience stores. And found the most important problem of service quality and analyzed the contraction of the most important problem by using TRIZ for business and management¸ and resolved the contraction to improve those convenience stores. The results of the study showed that the items needed to be improved in questionnaire in limited regions and period were "Customers lacked of confidence in the products offered by this store" and "Customers were not provided with a comfortable dining environment." Further investigation showed that the most important problem of service quality in those convenience stores was "Customers lacked of confidence in the products offered by this store." Analyzing the contraction of the most important problem by using TRIZ for business management revealed 14 innovative ideas and improvement programs for future improvement for those convenience stores.
Keywords: convenience store, service quality, business TRIZ, innovation proposal, invention principle
Downloads
Published
Versions
- 2020-04-17 (2)
- 2018-03-05 (1)
Issue
Section
License
Copyright in a work is a bundle of rights. IJoSI's, copyright covers what may be done with the work in terms of making copies, making derivative works, abstracting parts of it for citation or quotation elsewhere and so on. IJoSI requires authors to sign over rights when their article is ready for publication so that the publisher from then on owns the work. Until that point, all rights belong to the creator(s) of the work. The format of IJoSI copy right form can be found at the IJoSI web site.The issues of International Journal of Systematic Innovation (IJoSI) are published in electronic format and in print. Our website, journal papers, and manuscripts etc. are stored on one server. Readers can have free online access to our journal papers. Authors transfer copyright to the publisher as part of a journal publishing agreement, but have the right to:
1. Share their article for personal use, internal institutional use and scholarly sharing purposes, with a DOI link to the version of record on our server.
2. Retain patent, trademark and other intellectual property rights (including research data).
3. Proper attribution and credit for the published work.