A systematic framework for business model enhancement to foster corporate entrepreneurship and innovation
Corporate entrepreneurship is crucial for fostering adaptability and innovation in today’s dynamic business landscape. This research focuses on enhancing business models (BMs) as catalysts for transformation and innovation, using a systematic approach that integrates Frankenberger’s 4I framework with De Reuver’s business model roadmap. Through a four-phase methodology—ecosystem analysis, ideation, integration, and implementation—this study refines BMs within a defined case context. A case study of Gold Gallery, a traditional gold retail enterprise, demonstrates the methodology’s practical utility. By applying the framework, four tailored business models were developed to address context-specific challenges. The study supports the model’s robustness through expert panel evaluations. This research contributes to corporate entrepreneurship literature by delineating a systematic, repeatable process for BM-driven innovation. While the single‑industry case provides contextual richness, future research should explore cross‑sector applicability and long‑term performance impacts.
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